Strategic Plan


Goal 1: Strengthen NPEN’s role as a key networking vehicle for parenting educators and others who focus on areas related to NPEN’s mission.


  1. Identify potential networking opportunities and partners.
  2. Connect with parenting educators, parenting education organizations, program providers, and institutions where parenting educators work (e.g. agencies, academic institutions).
  3. Develop partnerships with organizations (e.g. state parenting education networks/groups/associations, local/state/national government entities), national systems, and businesses.
  4. Nurture key partnerships into long-term relationships
  5. Utilize multiple networking avenues, including web-based, print, radio, and other media, to connect with others.

Goal 2: Develop NPEN as THE premiere, “go-to” source for information and resources about the field of parenting education.


  1. Enhance and organize the NPEN website to include a range of resources (meeting NPEN’s established criteria) available to parenting educators and others interested in accessing information about parenting education.
  2. Maximize the use and functionality of the listserv and Forum, website, and social media platforms.



Goal 3:  Establish NPEN as the leader in setting professional standards in the field of parenting education.


  1. Promote and collect feedback on Parenting Educator Competencies: A Resource Document for the Field of Parenting Education.
  2. Develop competency list for paraprofessional parenting educators and a manual/guidelines for agencies and programs using paraprofessional parenting educators.
  3. Update and maintain a matrix of existing professional recognition systems.
  4. Create a template for states/organizations to use to develop their own professional recognition system.
  5. Utilize multiple venues to promote national discussion about professional development and recognition systems for parenting educators.
  6. Promote parenting education professional standards to program developers, agencies that provide parenting education, appropriate government entities and funders.



Goal 4: Broaden NPEN’s leadership role in advocating for recognition of parenting education as a profession and for the normalization of parenting education.


  1. Enhance NPEN’s branding.
  2. Use media platforms, including social media, to promote and advance parenting education.
  3. Raise awareness among decision makers and the general public about the importance, effectiveness, and scope of parenting education.
  4. Encourage participation in parenting education throughout the family lifespan.
  5. Increase NPEN’s presence at local, state, regional, and national conferences.
  6. Advocate on behalf of parenting educators for sustainable funding mechanisms and policies.



Goal 5: Ensure sustainability of NPEN by increasing human and financial resources.


  1. Re-establish part-time administrative support.
  2. Obtain funding for specific projects/activities.
  3. Increase participation by NPEN members in supporting NPEN’s mission (e.g. by working on committees, being active on the NPEN Forum and listserv, sustaining membership, utilizing and disseminating NPEN resources).
  4. Improve and streamline membership system components including intake of new members, maintaining database, and renewal notification.
  5. Develop and implement a recruitment plan to increase NPEN membership.
  6. Increase Council membership to maintain diversity (cultural, ethnic, gender, economic, geographic and professional) to advance fundamental issues of inclusion and equity and an appropriate size.